10 Best Coolers 2025 in the United States

The YETI Hopper M30 Portable Soft Cooler is designed for those who need a tough and reliable cooler for camping and outdoor adventures. Its capacity is suitable for keeping a moderate amount of food and drinks cool, making it perfect for small groups or day trips. The cooler uses ColdCell insulation with closed-cell foam and polyurethane material, which provides excellent cold retention to keep your items icy for many hours. One of its standout features is the MagShield Access—a magnetic seal that makes opening and closing the cooler easy while maintaining a strong, leak-resistant closure. This helps prevent spills and keeps the cold air inside.

The cooler’s DryHide shell is made from high-density fabric that resists punctures and UV damage, adding to its durability in rough outdoor conditions. It’s also water-resistant and foldable, which enhances portability and storage convenience. The HitchPoint grid system lets you attach extra gear like dry bags or tools, adding useful customization options. On the downside, the M30 is not the largest cooler, so it may not be ideal for extended trips or larger groups needing more capacity. While it’s water-resistant, it’s not fully waterproof, so care should be taken in very wet conditions. Also, soft coolers generally don’t cool as long as hard-sided models.

For campers or outdoor enthusiasts who want a rugged, easy-to-carry soft cooler with strong insulation and smart features, the YETI Hopper M30 represents a solid choice.

The YETI Hopper M12 Backpack Soft Sided Cooler stands out in the cooler category, particularly for those who prioritize portability and effective insulation. With a capacity to hold up to 20 cans or 12 pounds of ice, this cooler is ideal for day trips, picnics, or outdoor activities where you need to keep beverages cold and hands-free. The MagShield Access feature is a notable highlight, using durable magnets for a leak-resistant closure that allows easy access to your drinks.

One of the cooler's strong points is its ColdCell Insulation, which is designed to retain cold temperatures exceptionally well, ensuring your items stay frosty for longer periods. The DryHide Shell adds another layer of durability, being both puncture-resistant and UV ray resistant, making it suitable for various outdoor conditions.

The Kangaroo Pocket is a useful addition, allowing for easy storage of essentials like phones and keys.

The Titan by Arctic Zone Deep Freeze Cooler is designed as a portable cooler that fits up to 16 cans, making it a great choice for travel, tailgating, or picnics where you need a compact yet effective cooler. Its standout feature is the zipperless, flip-open lid, which lets you grab your food and drinks quickly without fumbling with zippers. The cooler promises to keep ice frozen for up to two days thanks to its Deep Freeze Performance Insulation, which includes a radiant heat barrier to better maintain cold temperatures.

The interior has a removable HardBody liner with a SmartShelf, allowing you to separate delicate items like sandwiches from heavier ones, preventing them from getting squished. This liner also makes cleaning easier, as you can remove it and wipe down the surfaces with mild soap and water. Portability is enhanced with an adjustable, padded shoulder strap that is comfortable to carry, and the exterior material is rugged, water- and stain-repellent, so it holds up well outdoors and wipes clean easily. Weighing just over 2 pounds and sized to be compact, it's easy to take along wherever you go.

While the ice retention is good for short trips (up to two days), it might not be ideal for longer outings if you need ice to last longer. Also, the capacity is modest, so it's best suited for small groups or individual use rather than large gatherings. This cooler balances convenience, decent insulation, and ease of care, making it a solid pick for anyone needing a reliable, easy-to-use cooler in a portable size.